A Historical Recount of Mother’s Day In The U.S.
By Ilana Schreiber
Mother’s Day is celebrated each year in the United States on the second Sunday of the month. Hallmark reports that nearly 96% of consumers in the United States take part in spending on Mother’s day, and the National Retail Foundation reflects that Mother’s Day is a $14 Billion industry. Though many have come to refer to this largely commercialized holiday as a “Hallmark Holiday,” it was not, in fact invented by the greeting card gurus in an effort to boost consumer spending. In contrast, the holiday was derived from the intentions of tribute, honor, and women’s activism for peace, and engenders a history of battle against commercialism from the start.
Ann Maria Reeves Jarvis’ work with women’s organizations in Virginia created the first sparks toward the establishment of Mother’s Day as a national holiday in the United States. In the mid 1800’s, Jarvis organized a series of Mothers’ Day Work Clubs, with the goal of improving health and sanitary conditions within communities. During the Civil War, Jarvis urged the clubs to focus on providing relief and care to both Union and Confederate soldiers, with a stance of neutrality. The clubs treated the wounded and regularly fed and clothed soldiers stationed in the area. Jarvis also succeeded in maintaining a thread of peace and reconciliation in a community being torn apart by political differences. In the summer of 1865, Ann Jarvis organized a Mothers’ Friendship Day at the courthouse in her hometown. Her mission was to bring together soldiers and neighbors of all political beliefs. Though many feared that the day would erupt in violence, the event triumphed and Mother’s Friendship Day became an annual event for a few more years.
In 1872, inspired by her desire for peace and her search for a means of women’s expression, Julia Ward Howe began proclaiming that June 2 every year would be “Mother’s Day for Peace.” Howe, who wrote the words to the Battle Hymn of the Republic, put forward the idea of a Mother’s Day as a day dedicated to peace in the spirit of women’s activism, and though her day was never adopted at the congressional or presidential level, the holiday was informally adopted and celebrated in many cities and towns by 1873, and continued to be celebrated in some parts of the country until the early 1900’s.
In 1905 when Ann Jarvis died, her daughter, Anna, decided to pay tribute to all of her mother’s work and accomplishments. Anna stopped working and fully dedicated herself to the creation of Mother’s Day, tirelessly petitioning a wide span of institutions and organizations, business leaders, women’s groups, churches and state and federal governments, including Presidents Taft and Roosevelt. In 1907, Anna Jarvis held a ceremony to honor her mother in Grafton, West Virginia, and included white carnations, her mother’s favorite flower, in the ceremony. When word spread, federal officials were soon sporting white carnations on Mother’s Day, after the House of Representatives adopted a resolution requiring them to do so. By 1912, Mother’s day had become an officially recognized holiday in West Virginia, and two years later, in 1914, Anna’s hard work met with success when President Woodrow Wilson signed it into national observance, declaring the second Sunday in May as Mother’s Day.
Initially, the celebrations of Mother’s Day involved people attending church and writing letters to their mothers. After some time, people began celebrating by sending cards, presents and flowers. Anna Jarvis became angered at the commercialization of the holiday, believing that the sentiment of Mother’s Day was being sacrificed for profit and greed. In 1928 she filed a lawsuit to stop a Mother’s Day event, and she was later arrested for disturbing the peace at a mother’s convention where white carnations were being sold. In the 1930’s Anna also petitioned against a newly released postage stamp, which displayed her Mother, a vase of white carnations, and the word “Mother’s Day.” Though she was successful in having the words “Mother’s Day” removed, the flowers remained. In 1938, Time Magazine featured Anna’s battle to copyright Mother’s Day, but by then, the commercial trend had prevailed.
So, however we choose to celebrate Mother’s Day this year, let us all take some time to remember and honor the many women who stood for peace and tradition before us, without whose lives and dedication could we be celebrating today.
